The documents that carry the research work.

57-page guided system for researching and validating an opportunity.

This is the reading part of the system — the method itself, from choosing who you are researching to deciding whether the evidence justifies building anything. You work through it once in order, then come back to single sections as questions arrive. Everything else in the library is somewhere to put what the Blueprint asks you to go and find.

Evaluate opportunities against structured criteria instead of intuition alone.

You bring one idea at a time and rate it against the same criteria every time, so the comparison stops depending on your mood that day. The score matters less than the pattern it exposes: which parts of the idea you can defend, and which you were hoping nobody would ask about. Score two or three candidates and the decision usually makes itself.

Organize signals of demand and keep assumptions separate from evidence.

Every claim about your market goes into one of two columns — what you have actually observed, and what you are assuming. The discipline is refusing to move anything across until you can say where you saw it. What you end up with is an honest measure of how much of your plan is still guesswork.

Capture the words potential customers actually use to describe their problems.

You collect real sentences from reviews, threads, comments and conversations, and file them by the problem they describe. Keep the wording intact instead of tidying it up; the phrasing is the whole point. It becomes the language you use in the product, the page and the offer — so the offer sounds like the buyer wrote it.

Turn research into the smallest useful version of the product.

Once the research is done, this is where you cut it down to the smallest version worth making: who it is for, the one outcome it delivers, what is in it and what you are deliberately leaving out. It exists to stop scope creep before it starts. You finish with a single, settled definition of the thing you are about to build.

Bring your research and decisions together into one concise document.

The Brief pulls the score, the evidence, the buyer language and the Canvas into one short document you can read in a sitting. It forces you to state the opportunity in plain sentences and name the risks you are choosing to accept. If you cannot write it clearly, that is itself the finding.

Test your idea through real-world actions before committing to a full build.

A structured week of real actions — reaching out, publishing, asking, offering — designed to produce signal rather than opinion. Each day has one task and something to record at the end of it. You come out with either evidence that people want this, or a far cheaper way of having found out that they do not.

Use AI to organize research, challenge assumptions and improve thinking — not fabricate evidence.

Prompts for the parts of research where AI genuinely helps: summarizing what you have gathered, sorting buyer language into themes, drafting better questions and arguing against your own conclusions. They are written to keep AI on analysis and away from inventing market facts. Every output still has to be checked against something you observed yourself.